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Manual
A Marketer's Guide to Category Design
A Marketer's Guide to Category Design
How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
Category Pirates, Christopher Lochhead +2 more
4.3h
The 22 Laws of Category Design
The 22 Laws of Category Design
Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
Category Pirates, Christopher Lochhead +3 more
6.0h
Snow Leopard
Snow Leopard
How Legendary Writers Create a Category of One
Category Pirates, Nicolas Cole +2 more
7.4h
Direct to Creator
Direct to Creator
The Problem with Platforms & How the Legacy Media Category Is Being Redesigned
Category Pirates, Nicolas Cole +2 more
0.7h
Position Yourself or Be Positioned
Position Yourself or Be Positioned
The Personal Category Design Playbook
Christopher Lochhead, Eddie Yoon +1 more
0.8h
A New Category of Human
A New Category of Human
How Native Digitals Are Transforming the $6 Trillion "Stuff" Business
Category Pirates, Nicolas Cole +2 more
0.6h
The Category Design Toolkit: Beyond Marketing
The Category Design Toolkit: Beyond Marketing
15 Frameworks for Creating & Dominating Your Niche
Category Pirates, Christopher Lochhead +2 more
8.8h
The Content Pyramid
The Content Pyramid
The 5 Levels of Becoming a Legendary Writer, Creator, and Thought Leader
Category Pirates, Christopher Lochhead +2 more
0.8h
DAM the Demand
DAM the Demand
How to Redesign Your Category and Take 76% of the Market
Category Pirates, Nicolas Cole +2 more
0.6h
The 8 Category Levers
The 8 Category Levers
How To Build a Massive, Pacific Ocean-Sized Differentiation Moat
Category Pirates, Eddie Yoon +2 more
0.9h
Become Known for a Niche You Own
Become Known for a Niche You Own
Why Legendary Writers Use Languaging to Design New & Different Categories
Category Pirates, Nicolas Cole +2 more
1.4h
How to Write a Top 1% Business Newsletter
How to Write a Top 1% Business Newsletter
7 Ways to Differentiate Your Content
Category Pirates, Nicolas Cole +2 more
0.9h
The Art of Fresh Thinking
The Art of Fresh Thinking
How to Create Obvious & Non-Obvious Content
Category Pirates, Christopher Lochhead +2 more
1.0h
The Power of a Point of View
The Power of a Point of View
Everything Is the Way it Is Because Someone Changed the Way It Was
Category Pirates, Nicolas Cole +2 more
0.8h
The Big Brand Lie
The Big Brand Lie
How Categories Make Brands & Why Brand Marketers Never Believe It
Category Pirates, Nicolas Cole +2 more
0.8h
The Big Product Lie
The Big Product Lie
Category Pirates, Christopher Lochhead +2 more
0.9h
The Lightning Strike Strategy
The Lightning Strike Strategy
How to Plan an Annual Marketing Strategy that Solidifies Your Leadership Position
Category Pirates, Nicolas Cole +2 more
1.2h
The Magic Triangle
The Magic Triangle
Why Category Design Is the Single Point of Failure
Category Pirates, Nicolas Cole +2 more
0.7h
How to Create a Category as a Small “e” Entrepreneur
How to Create a Category as a Small “e” Entrepreneur
Seven Legendary Ways to Niche Down
Category Pirates, Nicolas Cole +2 more
1.0h
Content-Free Marketing
Content-Free Marketing
How Marketers Got Duped into Saying Nothing, Everywhere (And Why It Is a Legendary Opportunity)
Category Pirates, Nicolas Cole +2 more
0.8h