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Strategic Marketing Management, 11th Edition

Strategic Marketing Management, 11th Edition

Alexander Chernev

14.7h

Strategic Brand Management, 4th Edition

Alexander Chernev

11.5h

The Customer Science Handbook

The Customer Science Handbook

Using Behavioral Insights to Create Breakthrough Customer Experiences

Alexander Chernev

13.6h

Kellogg on Marketing (3rd Edition)

Kellogg on Marketing (3rd Edition)

The Marketing Faculty of the Kellogg School of Management

Alexander Chernev, Philip Kotler

17.6h

How to Write an Autobiographical Novel

How to Write an Autobiographical Novel

Essays

Alexander Chee

8.5h

Mastering the Job Interview, 10th Edition

Mastering the Job Interview, 10th Edition

Alexander Chernev

1.7h

Managing the Customer Experience

Managing the Customer Experience

Alexander Chernev